A short instructional video (by Mark Simpson) explaining an "email capture" or "stay in touch" topic used to collect guests' email addresses. The speaker emphasizes why email capture matters (to maintain direct relationships, drive repeat bookings via the property’s direct booking site rather than OTAs) and notes the feature is customizable (e.g., named "stay in touch").
So in my guide here under so long Farewell, we have an email. It's called a special topic. It's an email capture topic. So it's. We have it here. We call it the stay in touch topic. You can change this to whatever you want, but what it does is it captures the information of your guests. So as we all know, don't really get those email addresses of guests anymore. We want those email addresses so we can stay in touch, offer something interesting to them, post, stay, have a deeper connection with those guests and keep them coming back. And not through the OTAs, but by your direct booking site. So this is really cool.
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