Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

🚀 CATAPULT Your Business with Ritz Carlton & Four Seasons LUXURY Brand Wisdom! 🌟 #shorts

25 Aug 2023 · 1 min

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0:31

A short YouTube video (Mark Simpson) offering business advice based on practices of luxury hotel brands. The speaker says their bookings are not down because they modeled their approach on Ritz Carlton and Four Seasons, emphasizing deep market research/R&D, intimate understanding of markets (including color palettes), and a strategy of pursuing luxury customers — "deep reach" rather than "far reach."

Chapters

You know, we hear a lot of, you know, our bookings are down year over year and all that kind of stuff. We're not having that issue. And the reason is we modeled ourselves after the Ritz Carlton and the Four Seasons. These guys have R and D departments that are way deeper than anything that you or I could think of. They're way smarter than us. They know their markets. They know the color palettes of every market that that brings, that attracts people. I don't need a far reach. I need a deep reach. And so we came after the luxury.