ChatGPT: The End of Airbnb

Mark Simpson argues AI will disrupt Airbnb and shows hosts how to build direct-booking brands instead. He demos tools like ChatGPT, Synthesia, and Perplexity for content creation, guest communication, and floor plans, while warning against over-reliance on automation.
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Mark Simpson. It really doesn't need an introduction, but for those of you that have not met him, he is the founder of Boostly and just the direct booking go to guy anytime you hear direct bookings, Mark's name is the first that anyone thinks of in this industry. So, Mark, thank you so much. Proud to call you a good friend of mine and very happy to have you on here. So I'm gonna just pass over to you and you have the mic and the power and just go for it, have some fun. So like everybody said, and Kyle, when he got it right in the end with GPT, he was calling it PJ at one point. But what we're going to do today is I'm going to walk you through something that is very cool. Everybody in this room has got at least five properties. They're well on the way to doing seven figures, which is amazing to see. But there's one thing that everybody needs to do. And you know, this isn't calling anybody out, this isn't singling anybody out. This is an industry as a whole. What we need to do more than ever in 2023 and moving into 2024, we need to start as soon as people possible. So I stop calling yourself an airbnb business. And what everybody needs to start doing here is as where Julie staying at the Hilton, they build a brand. Everybody right now has to start building their brand. Because I'm going to show you over the course of these slides how GPT could be the beginning of the end of Airbnb. And I'm going to set out some very realistic scenarios on how this could be the case. So everybody who's walking around calling themselves an Airbnb business now, as in right now or even yesterday, is the time to stop and start branding and building up your own business. And it's very important to do so. And I was trying to think of a, of a cool way in four minutes to describe this as an intro. But this chap right here, if you know this chap, he's called Dustin Baker. He is probably the most one to watch, I would say, in this industry. He's a fantastic YouTuber, he's a fantastic storyteller. This is a video that you've got to re watch and this is why it's really, really important. So what we're going to do today, what I'm going to walk you through today, is I'm going to show you how can you use this technology to help create a brand, create a logo, create your schemes. How can you Create content and how can you can literally do it within, within minutes. And all of us, I think transcribe to the who, not how. This is a perfect tool to help with that. And the first one I want to quickly show you. Can you see this little icon and box in the top right hand corner of my YouTube? This is one of the first tools that I want to introduce you today. So this is a, a Google Chrome extension that you can add in and what it does, this is the first one, it transcribes every YouTube video. This Google Chrome extension using AI will transcribe everything. And if you don't want to, then watch the 3 hour, 2 hour podcast or even the 13 minute podcast, you tap on this little button here, it will open up chat GPT and it will automatically then summarize the video for you. And all I've done is I've clicked the button and it's going to spit out here, in, in the bottom here what exactly what that video is about. So that is the first tool and it's called GLASP. GLASP CO forward/you YouTube summary. Just go to boostly.co.uk forward/robot. And Kyle, if you could just like pass that out around the team afterwards, that'd be great. And then all the links that I show you today, I'm going to try my best to put it in the zoom chat. But this is where I need all of us to work together. If you see me miss one, just whack it in the zoom chat so everybody can get hold of it. So the first One is that glass.co.uk YouTube summary. So glass.co forward slash YouTube summary. It's absolutely free to install. It'll make your YouTube experience 10 times better. Okay, so this is the most important thing, and this is like a term I've literally just come up with over the past week, is that you've got to look at GPT as a thought engine. Now we look at Google as a search engine and GPT in my opinion, won't replace Google or Google search because it does different things. What GPT is, it's your second brain. And the way that everybody should be using it isn't for basically copy and paste purposes. You need to use it for inspiration. So again we go down that who, not how, sort sort of methodology. This is like a nice little 0.5. So if you're struggling with A, B or C, you can tap into this technology to help you come up with the concepts that you're, you're got you're working towards. So please don't try and use this as the be all and end all. Please don't try and use this as something that you're just going to take for granted and you're just going to copy, paste and use, but instead use it as inspiration for the goal that you where you want to get at. And what I'm going to do is I'm going to walk you through so many different tools and it is going to get overwhelming. But make sure you take down the note of that link booster.co.uk robot as we go. Now to begin. So I've already shown you one tool which is the YouTube summary one and Jayla has just said love that, which is awesome. My goal here is to give you loads of tools and at the end of it you can just pick one and just run with it. So the first one is this. Everybody will have heard of Chat GPT, so give me a yes or a no in the zoom chat. If you have particularly been using Chat GPT by Open AI, just give me a yeah or a no. Okay, cool. There's loads of yeses coming in. Fantastic. Now this is the main one. This is like the poster child of of GPT but as I can see here with Adam, Adam's using Otter AI, which is a transcription tool. Everybody will have been using Jasper or heard of Jasper, which is an AI tool everybody has heard as Grammarly that has got some form of AI in it and even your Google and your Gmail has got some form of AI in it. So AI isn't new, GPT isn't new. But chat GPT and OpenAI is got really popular. But at the back end of last year when OpenAI opened it up for free to everybody to use because what they needed is they needed data, they needed millions of people to stream into this software to use it for free, to give it more data so it can improve its product. Microsoft have obviously now if you've seen in the news, they've pumped 10 billion into it and I'll talk to you why very soon. But that is the poster boy and that is the free one that you can use. Now if you can't get in on that, then there's a, there's a b evasion which is called playground. So if you're ever, if you've not yet tapped into this technology and you're thinking, well hang on a second, I can't get in because it's over capacity, for example, then all you need to do is you need to Go to this link here. Sorry Rachel. I forgive you. Platform.OpenAI.com playground it's the beta version. It's still the same same, it's just, it just looks a little different. So those are the main ones that everybody uses and you know, I'm not going to teach you all how to suck eggs here for most of you have seen how to use it and if you've not even used this, then go back and watch my interview with Mike on his STR Secrets podcast. And I walk through, walk through this on there. The one that I tool that I want to show you is a, is a freemium version which is a better version of OpenAI and it's called writesonic. So the link and the domain that you need is app.wrightsonic.com and again I'm going to put that into the Zoom chat. Now what this tool is, what writesonic is, is it's a combination of chat GPT like it says here, but it's also a combination of Mid Journey or Stable Fusion or Dali. Now has anybody tried messing about with AI in imagery? Give me a yes or a no in the chat. Yeah, okay, cool. So it's, it's a really interesting tool. Let's put it this way. You can put in a combination of things that you want to in here and it will generate some on the other side. Now the best way and the best case study that I've seen hospitality businesses using AI imagery and app is creating something that they can then print off and then put up in the, in their short term rental properties. So they're creating their own art using this technology that they then print up and put up in the, in, in the short term rentals because it creates a story, it looks different from any of the other art that you could be putting up there. And again, I've even seen somebody start selling it on, on, on Etsy, which is kind of funky. It's like a great way of creating like a side business. So the, the, the AI imagery is crazy. Every lenser back in November last year, which was those crazy sort of marvelly Avenger type anime images that you can do by taking a picture of yourself. This is what writesonic does. So it combines Mid Journey stable diffusion, but also combines it with, with chat GPT. Not only that, but you can also, as you can see here, it'll help write you AGS articles and blogs, your Facebook ad copy, Google Ad copy, general writing, you name it, it's all in there. So for those of you that like an all in One tool, writesonic, is the way to go. Now, it's a freemium service. So basically I pay $12 a month and I get to have nearly 20,000 words. The free version you get like, I don't know, a couple of hundred. But as soon as you've used that hundred up, then it says, listen, you got to pay now. So the one thing that I really do like about this tool, if you haven't yet used it, so if I click into, if I click into the tool here it is a combo. A couple of things that Chat GPT doesn't. So number one is it includes the latest Google data. So basically anybody who's been using Chat GPT, you'll know that the data on that site is limited to 2021 for whatever reason. This includes the latest Google data and also as well for those that like to use voice, you can actually do voice input to the Chat GPT or the chat sonic. So again, I could obviously, because I'm doing zoom and I'm on to you now, it won't work for me, but I could go onto there, tap that button and say, please bring me up free YouTube videos around short term rentals or whatever, you know, or can you find me X, Y or Z? And I'm going to talk about prompts in a second and it will literally then do it for you, which is really cool. So for those of you who don't like to type, who likes your voice, then you can use that. So for those of you that have already been messing around with ChatGPT, you will instantly know, like Rachel is saying, wow in the chat, you'll instantly see how this is an upgrade on that. And for $12 a month, it's very, very cool. Okay, prompts, let's talk about prompts. Now, OpenAI have been sharing some stats because they've now got enough data because they've got like 5 million or 100 million people. And basically what they're saying is the better the prompt or the better the question that you give this technology, then the better the answer you will get back. And what does that mean? Is that 80 over 80% of the of the questions and the prompts that are being put in on on chatgpt are one line. So what they're basically saying is the better the prompt, the better the reply that you'll get back. And I've got down two here on my screen that you can go and use at any time. I'm trying to make my screen bigger, but I don't really think it's doing much. So let me just explain what they are. So one of the things that I see so many business owners, doesn't matter where it's one property or 100 properties. The thing that I see the majority of you struggle with when it comes to marketing and doing direct bookings is creating the correct content for your guest. Okay, all of you are good at creating content, but it's about creating the right content for your avatar. Okay? And obviously you all know who your avatar is by now. You know, you're established short term rental house, you know what you're doing, but it's are you creating the right content for them? And again, when I, when I started this, I said, think of this as your four engine. This is your, this is your second brain. So instead of you, you know, trying to go through the process of going, well, what is my avatar going to be looking for? What could I type out? This is where literally you can use this for inspiration. So this first prompt, and again, all these prompts that I give you, I'm going to put in that Google Doc and you can get access to it anytime by just going to boostly code uk forward slash robot. So what I'm going to do is I'm going to come into to Chat Sonic, right? And I'm going to paste in this prompt and the prompt that I'm going to put in is what type of content would a typical traveler want to watch on social media when it comes to choosing a place to vacation in? Wherever. Now the question I have for you and the first person who puts this in the chat will get the answer. Where are your properties based? Where should I type in here? Give me one. Who's going to type in the first one? And I will literally go with that. Oh. So who's put that? Whoa. Shaver Lake. Mitch Shaver Lake. I have never heard Shaver Lake, but it sounds amazing. All right, let's see what it's. Let's see what it gives me. I thought somebody put boner, then Boone Cam Boon. My, my British accent. All right, now while this is doing this one, what I'm also going to do is I'm going to run it through playground. So let's do another one through here. So Boone, let me move my zoom out the way. Okay, so let's see what Chat Sonic has come up with. So travelers would typically watch videos or posts of people who have already visited Shaver Lake on social media to get an idea of what the destination has to offer. Videos of the area's attractions such as the Dora Bella Cove and the China Peak ski resort can give potential visitors a glimpse of what they can expect. Mitch, give me a nod at the head. Does this sound about right? Right. Yes, he's nodding the head. Fantastic. Now, when I talked about Google Data as well, this is important because it also gives the references here, which is. Which is really cool because one of the early versions and adoptions of this, it didn't give any context or references or where it got the information from. So people were like, well, hang on a second, where you getting that from? So it's actually giving you the references where you can go and click to and chat GPT, which is obviously the open AI version has said a typical traveler would like to want to watch social media content that features attractions, areas, outdoors activities, cultural events, dining options and local accommodations. They might also be interested in seeing video clips of what it's like to explore the area for the stunning scenery and insights. So the OpenAI version is like the Diet Coke version and writesonic is like that full fat Coke. It gives you it and it gives you the references. Okay? So again, you can use this as inspiration, not the BL and end all. Let's move on to the next prompt. Now, this next prompt is a pretty cool one. So I'm going to come in now. Does anybody have any questions on that? AJ You've unmuted your mic or you just unmuted by accident. If anybody's got any questions, feel free to like, just unmute and stop me as I go. But if we're good, we're good. If you haven't got any questions, A.J. just politely mute. Yeah, you go. Thank you. Thank you. He's back again. He's gone again. All right, so the next question. I run a vacation rental company in Houston, Texas. What are some of topics for my destination blog about Houston I should be tackling with my content? Give me results as a table. Each topic a number between 1 and 100 to indicate the topic popularity. Now, like I said, this is again, it's all about the prompts and the questions that you ask. Okay? The better the prompt and the question, the better the result that you'll get back. Now, you could substitute Houston, Texas for San Diego for Miami, for Blue Ridge, for Salem, for Vancouver Island. All right, now the reason why I put this is that I would say, well, obviously boostly for those who don't know and don't know who I am. Bruce Lee predominantly creates direct booking websites. We create websites that turn lookers into bookers. That's our whole shtick and our whole spiel. And one of the biggest problems that I see with our websites is that it doesn't always have fresh content. Now we create the website, we create the front end. It is up to the host, it's up to the, to you to create the content on your site, as in the blog post, etc. And when I run surveys about why you're not creating at least one piece of fresh content, I AKA a blog post every month, it always comes down to the same thing, which is time. Now if anything, chat GPT or GPT and this AI technology will give us that time back. Now literally what I'm doing here is I'm doing a bit of a market research piece and again, feel free to copy this prompt, go to that boost, codk robot, tap a button and go grab the doc, grab this prompt and use it and substitute it for your town, your city, for your state. Because this will give you the content what you need to be creating on your website. Okay, so again I've asked the question I've put in, I'm going to hit go and again I'm going to do the same thing. I'm going to go and do it over on, on our little friend here, which is Chat GPT. All right, so as you can see here, I'm doing Chat GPT first. What it's done is it's ranked the blog posts and the topics in popularity based on search. Okay, so this is based on Google, Bing, etc search. So if I was a management company in Houston, Texas and I'm looking for what content to talk about, the most popular is exploring Houston, photos of Houston, top attractions, cultural events, etc and again, Chat Sonic has gone a little bit more in depth. It's given us a nice little table here. Events and dining in Houston, Dog Friendly Houston, that's, that's very high. So if you're a dog friendly property accommodation business that's very popular for what people are searching for events and dining in Houston is, is ranked high as well. So then what you can do here, so I've got Dog Friendly Houston, I can grab that and I'll go expand on Dog Friendly in Houston. Ask it nicely and then what it's going to do is it will expand on that topic. So then you can then fill out what you're going to start to talk about on your content. Okay, so these are the types of prompts that you could put together to build out fresh content for your social media and your blogs. Now here's the next Step now a lot of people will think, okay, so I can take that, I can then run it in writesonic and I can get it to build out a full blog post for me. Okay, now yes, you could potentially do that. But there are pitfalls because when it comes to Google, they are a very clever organization. I think we can all agree with that. And they will know exactly which content has been put together by a robot and which content has been put together by a human. Now I've got a lot of friends who are expert copywriters, content writers, etc and a lot of them are worried with this AI technology they feel that people don't need them anymore. But I say the opposite. I say Chat GPT will get rid of 80 of fiverr it will get rid of the crap. What it will do is the cream always rises to the top and if you're good at your profession, you will just rise to the top. It's the same message that I'm spreading in the world of short term rentals and hospitality. All of these legislations, regulations and the things that are going to come in is to get rid of the crap, is to get rid of the average. Okay, everybody in here is the cream. And you will always rise to the top. And all of these legislations and these things that are coming in you think are going to hamper you, they're not, they're going to promote you because the cream rises to the top. The best is always at the top and it'll get rid of the average and the crap. Now it's the same when we talk about this because all we're going to do again, we're not going to copy and paste and just shove it on our site and hope that Google likes it. We're going to take this and we're going to take the framework that what we're being given here for a blog post. And then you go to Fiverr, for example, you will find a blog content writer, you can put all the filters in. If anybody's used Fiverr, you know how simple it is. It literally takes minutes, maximum I would pay per blog would be about $20, no more. And you can even if you find a good one, they'll also as well, they'll also as well upload it to your blog as well for you. So you don't even need to then put it onto your blog, Ryan, because copywriters aren't using Chat GPT for their Fiverr gigs. The crap ones are, the good ones aren't. But I get what you're saying, right? But the crap ones are, but not the good ones. And then this is the cool thing. This is what I love. So you've got your blog post, right? And then as Reuben, anybody knows Reuben, he always talks about repurposing content a lot, and I'm a massive fan of that. Aj, your. Your microphones are muted again. So repurpose the blog post. Okay, so then what you can do, you've got your blog post. It's on your blog. You can use that inspiration. So let's say you're talking about one of our top topics, which is dog friendly places to visit in Houston. And let's just say your niche, whatever your niche is, is dog friendly, right? You would then take that blog and say it's talking about five top places. There could be five TikToks, that's five shorts, that's five reels, that's five different social. You could take that blog post, you could email out to your list and say, hey, we've put together this really cool blog post about the top dog friendly places in Houston. Give me a yes or give me a no. How many of you have got an email list that you are actively using right now on mailchimp or CRM? Give me a yes or a no. Don't worry, aj. Do not. Do not worry. Okay. Mark. Yes. Jayla. No. Kyle. Yes. Cam. Yes. Kyle. Yes. Venetia. Yes. Michael. Yes. Adam. Yes. Lovely. So if you're ever struggling at what content to put out on your email marketing, whether it's once a week or once a month, again, do this. Grab the blog, send out on an email. It works brilliantly well. And the cool thing about email marketing, everybody will know this, is that when you send an email out and you're using mailchimp, or you're using active campaign or whatever CRM you're using, you can see who is opening those emails and you can see exactly who clicks onto your blog post. So if you've got anybody that's doing sales for you, as in outreach sales, then the cool thing is, is that you can then send a list of those people. Whether it's one person who opens it or five people, you can send that to your outreach salesperson and say, right, they've clicked on the blog to find out more. You say, reach out to these five people. They can pick up the phone, they can send them an email, and that's a juicy, hot lead. Anybody who's ever worked in sales, you'll know that that is the best of the best because they Are literally there looking at, like, active places to come and visit in your area. Those are the best people to contact. Instead of like going for the shotgun approach, like running a Facebook ad, which is just. You can literally do a sniper approach with an email. You can get right in front of the person you want to be speaking. And the beauty of it is, if they've already stayed with you in the past, they know love, like and love you and trust you. They know you. So they're more like to make that purchase, which I love. It's also could be content for your digital guidebook and obviously YouTube videos as well. Now time for the next tool. Who's ready for the next tool? Give me a yes in the chat. If you're ready for the next talks, I've got a real cool one to show you. Here we go, Mitch. Thank you. Are you enjoying this so far? Does this all make sense? Are you learning something new? Cool. Good. I'm glad no one said no. Craig, have you got a question, my man? No, you've just. You've just got really excited and just unmuted yourself. That's fine. All right, next one, then the next tool. Okay, so I talk a lot here about tick tock, shorts, reels, YouTube videos. Now, there's going to be some of you that are not confident in front of camera, all right? You're not confident enough to. To create a video. Well, this is the next tool. It's called synthesizer IO now, has anybody seen this before? Give me yes or give me no. You've seen this. Mark seen this, Ryan seen this, Adam seen this. Cam's not seen this. Marin seen this. So this technology is fantastic. And I'll log into my account again so it's free for, like a certain amount of people. Mark is creating an STR course with synthesizer. Amazing, right? I wish I knew about this. Seven years ago, the whole boostly academy would have been done on this. So basically what it is, you can come onto here, you can click new video, you can choose one of the many templates that they have. And all of these people right here are just AI AI templates, right? You click on the video, you go use this template, you can change the avatar. So whoever you want, you can pick anybody that takes you, takes you fancy, anybody that you want. You can even have Santa Claus, which is. Which is awesome. All right, so let's just say you choose this person right here, and then all that you need to do is you change the accent to whatever you want the accent to be. So you want to Tie one of those lovely Canadian accents and then you come in and you give it the, the words so the script. So for example, let's go back to the example that I've done here. So I've gone and created a blog post of the top dog friendly places to visit in Houston. All that I would do is I would copy the text that is being created for me. I would come into my synthesizer here and I would paste it in there. Now you can come in, you can mess around with the background and all that cool stuff. You can put your business logo in there and all the other blah, blah, blah that you can do. You hit generate and then within an hour it has come back to you with a real cool video. Now I created this in literally a matter of seconds for Book Direct Day, which was back on the 1st of February, 2023. And literally it's welcome viewers, we're here to tell you why you should book a stay directly with a local hospitality business instead of through air. First and foremost, when you book direct, you get the best rates you can find. Discounts and special offers exclusive to direct bookings that you want. Again, done in minutes. Like Rachel says, she'll never need to spend hours on, on makeup again, which is, which is crazy. There's even a step up from this and I've got a, a demo with the company next week. And so it is very new. If anybody's watched the Alex Hormozy video on this that you put out last week about GPT, you'll know what I'm talking about. I'm just trying to find what the company's called. It's called T A U R U S. T A U R U S says no, no AI AI Video. There we go. Taurus video. Maybe not that one. I'll find it and I'll add it to that Google Doc. But basically what that does is for anybody that sends out a welcome message to their guests. Okay? So anybody who sends a welcome message, I know Bill, Bill Faith talks about this a lot. When he has a booking come in, he picks up the phone, records a video, sends it off to his guest to say, hey, welcome. So you can create with a tool like this, and it's called Taurus. So you'll be able to create a welcome video once. So me speaking to the camera right now, I'll say, hey, thank you so much. Leave blank for booking with Da da da da. What this tool will do is it will use AI. You basically sync it with your booking system or sync it with your CRM and it will use the first name of the booking and it will place it in the video. So you record the video once and it will use time and time and time and time and time again and it will just basically put in the user's first name, the guest first name. So again, we're talking about guest satisfaction, guest experience video. You literally do it once and that's it. And it's very, very new. Again, I'll find that and I'll add that to the Google Doc. So that's synthesizer and new one was called Talks, which is pretty cool. So again, for those of you that have got courses, for those of you got masterminds and things like this, imagine a welcome video that's going out time and time again. Or if you've got lead gens or anything like that, if you've got thousands of people signing up every day, imagine having a welcome video go out to everybody. But you just record one video and AI takes care of the rest, which is pretty cool. It'll use tags to replace the names and, and business and whatnot. All right, the next one. So who here hates responding to emails? Give me a yes. There you go. Angela. Straight. Angela was straight in. I didn't even finish the sentence. She was like yes. So this tool right here is a free Google tool and it's called Ghost, right? Okay, so it basically in embed chat GPT is your email assistant. So go to Google Chrome, ghostwrite, chat GPT and basically whenever, on any email, it will give you prompts on what to write. It will make you sound more professional. I have not been typing my own emails now for a couple of weeks since been using this. But it's really good when you get like a, a negative comment from a guest or just a shitty complaint or whatever, you can just stay uber professional and just let this little inky robot write a reply for you. Not only have I been using it me personally, but the majority of the Boostly team is based in the Philippines. And you know, they are amazing. But English obviously isn't a strong point, especially like if they're having to speak like British slang or American slang, etc. And so all of our team now have this installed on their Gmail. So if anybody here who works with people in the Philippines or Venezuela or South Africa or wherever, where English isn't like their natural, natural, especially American English or British English, get them using this. It's a totally free tool and it just makes everything stay super professional. So it's, it's amazing. Totally Free and go and add it now on Chrome, which is cool. All right, who. Who likes the sound of that one? Give me a yes. Yeah, Jayla. The whole team can sound consistent. Brilliant. Fantastic. Okay, now we're getting to the good stuff. I'm two away from showing you the one that I know that Mike TJ has signed up for. But it's this. This is what I want to talk about. So this is your new favorite search engine and it's called Find. Now, you will not be able to search for this on Google, believe it or not, but it's P-H-I-N-D dot com. Now, one of the pain points when you've got Google search engine is that you can type something. Hello, Tristan. How are we doing, buddy? Are you wanting to ask a question or is that just an accident? Oh, he's gone again. All right, everybody. My bad. That's right, buddy. Hope you're well. Good to see you. Okay, so find P-I-N-D.com, right? So basically to summarize, you can type in something on here. So I've been looking for a new 360 camera. Okay, so what, let me just type this in. What is the best 360 camera? Okay? And normally if you type that in on Google, you get tons and tons and tons and tons of results. You get pages upon pages of results. You don't know which ones best to go to. Now on the left of my screen, if you can see here what Find has done is it's taken all of the results and it's given me the best one here. So it's given me the web answer and it's giving me the best answer. So basically, without me having to trawl through hundreds of blog posts, it's giving me the best answer here. And if I click on one, it will take me to the. The the resource of where it's got it from. And again, if you try and find find on Google, it won't bring up this website, which is a massive shock for nobody because obviously it doesn't want you going here. But if to minimize the amount of time you are searching for stuff on Google, find.com unreal. And again, totally free. So again, go and go and check that one out. Now the next one. So something that I've been talking about a lot, something that makes your listing stand out, something that makes your click through rates cool. And the stickiness of your. Of your Airbnb verbo listings and even on your website social medias is floor plans because it doesn't matter how well you structure your Airbnb listing. Money loves speed and hates friction. So if you confuse a potential booker on your Airbnb listing, you'll lose them. And one of the best ways to confuse somebody is if they're having to figure out what is the room or the house layout of your property. And the best way of doing that is picture number seven. I would even argue picture number six having a 3D floor pan image on your listing because it instantly shows the layout. Okay, front floor, top floor, bottom floor, whatever floor. Right. The problem with that is to find somebody that to create them can take a while. Even on Fiverr, it can take a while. I used to use somebody. She was called Carmen. She was based in South America. She would hand draw them. She was phenomenal. It looked Instagrammable, but she took months to create one. This tool right here, which is called getfloorplan.com it uses AI technology. All you need to do is you just have to upload your rough floor plan and it will turn it into, for you, a 3D floor plan. It'll even create fewer free 60 virtual tour as well. And again, if anybody's trying to get involved a little bit more with booking.com you'll notice one of the big things on booking.com is you can upload a 3D floor plan, which is super cool. And again, it's done within minutes. It's very cost effective, like less than $50. But again, it makes your listing stand out. So that's. Get floor plan dot com. Now, just a quick question. And again, give me a yes or a no. Who is actually using floor plans in your. In your listings? Yes or no? I'd be interested to know. No Airbnb. Well, except Matterport. Booking.com will. Okay, cool. I need to. No, no, no, no, no. So yeah, 100. Get it. Get it done. Again, it's so. And this is like so cost effective as well. They just, they just stand out. Also as well, a little sort of tip, which isn't AI related, but it's listing. So who here is grabbing your best review, going on to Canva and turning it into a graphic and uploading it to your Airbnb listing or your verbo listing. Picture number six. Picture number seven, maybe Picture number five. Yes or no? Who's doing that? Just give me a fresh yes or no. Yeah. Yep. No, yeah, do that again. Grab your best review. The one that's like, wow, you don't have to do it a full lot, but take a line from it, go on to Canva brand it. So get your company logo on it, obviously. Get it, grab it, five star review it. It makes your listing stand out so, so much. It's. It's such a one of those, like, simple little tax hacks that take seconds to do, minutes to do, but is very, very powerful. All right, who's ready for the good stuff? Who's enjoying this so far? Who's ready for the next one? Give me a yes. Any questions? Feel free to unmute. Good. I'm glad you're enjoying it. I'm glad you're enjoying it. All right, here's the next one. Now this, and I'm not just saying this for dramatic, although I do like to be dramatic, is going to blow your mind. This is insane. And there's literally a waitlist to get onto this. So some people have access to it, some people don't. I'm on the waitlist. I know a lot of people are. It's called Adept AI. Now, what this tool will do for you when it is available to all is you will never have to waste hours looking on the. Was it Zillow, the UK would call it? Right move. But you've got Zillow over there. You won't have to spend time looking on real estate sites, you won't have to spend time running deals through a deal analyzer sheet that you may have. You won't have to waste hours on air DNA. It will literally do it all for you. So let me see if I can find a blog. They've changed the bloody website around. Here we go. So this is the example. So he's using Redfin. So as you can see. And let me know if you can't see my screen, let me blow this up for you. So this is the Adept little hovering box on a website. This will be on your mobile, it'll be on your computer, wherever you. And what he's literally done is he's put, find me a house in Houston that works from. For a family of four, my budget is 600. Now, you could put in whatever search you want, but as you can see here with this little video that takes 23 seconds, he's typing this in and he can speak it in or he can type it in and he's get go. And as you can see here, the website is literally running in the background while it's doing exactly what it's typed in. Now, for those of you that are looking to actively add to your property, just imagine typing that same thing on air DNA. So Find me. Does this property have X, Y and Z? You go to Price Labs and just say, you know, yada yada yada. This is a technology and it can do Google sheets. It can do anything also as well. Just imagine it. You can go onto your CRM and if you've got an email list of like 10,000 people, you can say, set up an email, send an email out to 10,000 people. Make sure it's tagged for people who haven't yet stayed to go yada, yada, yada. You type it into that and it will do it for you. You can literally go and make a cup of coffee and by the time you've come back, it's done. Now, to me, that sounds amazing. Unfortunately, it's on wait list, so go on to it. I would advise everybody to join the waitlist as soon as possible and get excited. Now for those of you that are in this zoom with me right now. Does that sound good to you? Yes or no? How can you, how does your mind think on how you can use that? Yeah, an executive assistant. You're right, Rachel. 100. Have a little think of how you could use that because there's untold possibilities of what you could do about, which is pretty cool. Now for the meantime, there is a tool that you could use that is like the Diet Coke version of that. And it's called Perplexity. And again, it's still very new. It's a, it's a free Google Chrome extension. All right, so let's open it up so you can see this right here again. I'll pop this in. Now this works, you know, say like a free version of that, like a, like a diet Co version of it. So what, what is it? So on my screen at the top here, it's this little box. Now if I go to, let's just say going down that route of finding a 360 camera. Okay, so I've got this here. If I tap on Perplexity now, you can all see the top right of my screen. This is where we're looking. The top right of my screen right now. See if I can zoom in. No, it's not. Let me zoom any further. So you can search the Internet. You could search this page or you can search this domain. So if I tap this domain, it's going to search everything on Amazon for me. So if I go and put in find me the best free 60 camera. And if I tap go, what it will do is it will search for the whole of Amazon and it will find me the Best, best rated best. Whatever.360 camera to go and and find. Now again, if I go on to Air DNA, I could type in what is the average rate of a property in Leeds, Sheffield, all the places, San Diego, etc, and it will pop it right there in the top right hand corner. So it saves me hours of searching. Mark, what is this Sorcery? Exactly, exactly, exactly. So perplexity. Now, has anybody heard of that tool before? Yes or no? No. Okay, go have fun. Totally free. Totally fun. Google Chrome extension. Kyle, we know you haven't because you've literally thought this was Golf a second ago. So you're good now. You've got fun and to go and check out. All right, now, does anybody have any questions? I'm getting a bit worried that nobody's got any questions at this point. Mitch, it's my absolute pleasure. Jeep. Funny used to say gps. Because I'm going to talk about the thing that's going to come next. All right, we haven't got any questions, so I'm going to move on. So anybody who's paid any attention to the news recently will have known that these two right here. I'm going to talk about Airbnb in a second. Mark. It's amazing that you say that. I'm gonna talk about Airbnb in a second. My best friend. All right, so Bing and Google are not going to sit back and watch this technology absolutely take over the world. It wants to get involved. Microsoft has absolutely just gone all in on this. It's scrapping any metaverse project that it has and it's going all in on this AI. It's sunk 10 billion, 10 billion into open AI. And right now it's not available to all. But Bing Search has got Chat GPT built into it. Now, you will have seen journalists messing around with it and obviously it's a little bit crazy, but it's still in the beta version. It's going to get better and better and better. And Bing have gone all in. Google a fought back. They've announced something called bad. It's crap. But that isn't the first version of it. It's going to get better and better and better. Bing and Google are going to change. I think by the end of this year, the Google search that we know it is is going to change. And obviously Bing as we know it is going to change. There's going to be a mini AI war between these two juggernauts. So watch out for that. And this brings me on to my next slide. We talked about Google, which I've got here, then we've got Amazon. I got to turn off my, I gotta turn off my Alexa because it's gonna start going crazy. Right, so you've got Google Home, you've got Alexa and you've got Siri. Now, from 1 to 10. So give me a number between 1 and 10 for those that use this technology. How do you currently rate your experience with Siri, Alexa or Google Home? One being absolutely shite. Diabolical. Ten being amazing. Give me a, give me a one to ten how you rate your experience using it. Yeah. Three, I'm a free. And a two. To be honest, Tristan's gone six. Generous, Rachel's gone six with Alexa. Okay. Yeah. So basically no one's going eight, nine, ten. Right. Because the experience isn't that good. Particularly now when you can see what you can do with chat GPT. So I've been messing around with my Shortcuts app on my phone. I saw Sean Rocky G do this on his, on his, on his YouTube. And it took me down the rabbit hole and I, and I had a little play. And what you could do is you could put chat GPT on your phone. It replaced Siri. It was very buggy, but it was good. It was a lot better than what Siri is now. And if I could do that, and I'm an idiot, just imagine what the powers that be at Google, Amazon and Apple are able to do right now. My prediction is that by the end of this year, if not this year, definitely mid of next year, your series, your Alexas and your Google homes are going to get pimped up, it's going to get enhanced and they are going to have this technology, this GPT technology brought in. And when it does, you are going to have that executive assistance literally everywhere in your life. Everybody carries one of these with you. And if you haven't got them with you, you've got an Alexa within ear reach everywhere. And this is why I put. And I've got Gone with the. You know, very dramatic. Is this the end of Airbnb? Because think about it. Right now, if you were to ask your Alexa to find you a place in Nashville for less than 200 a night, a place to stay based on what you like and what you love and what you know. You know, you've got to fit this many people in, etc, Alex is going to turn around and go, I can't help you with that. But with this technology that I've showed you, imagine that scenario and it is coming. So you could go to your device and you could go to your audio and you could say, find me this. And based off what I've shown you today, what it will do is it will go away and it'll find the best rate, the best reviews. Now, everybody in here, if anybody has watched any of my stuff, if you've read any of my books, if you see me on any of the podcasts, you will know that one of my top, top, top tips, and it's so easy to do, is to go to your PMS and let's say a base rate is a hundred. You always, always, always need to be up pricing it by 30, 40% to Airbnb verbo booking.com always. Because then the best rate is when you hashtag book direct, right? And so if you are doing it properly and if you are upselling the price and up marking the price to all of these sites, as we, as we should be doing, and I go to an Alexa and I go find me the best rate, which website is it going to go to to find that place to go and make that booking? It's not going to be Airbnb. It's not going to be booking.com, it's not going to be VRBO. It's going to be your direct booking website. So it comes back to very nicely what my new best friend in the world, Dustin Baker, was talking about. Build your brand. Stop calling yourself an Airbnb business and start to proudly call yourself your business, your brand. Start to talk about it everywhere. Start to make sure on every single one of your Airbnb listings, this is X proudly brought to you by insert business brand name. Okay, please start doing that sooner rather than later, because before we know it, whether it's Gen Z first, whether it's Millennials first, or whether it's the, the Boomer generation or the Gen Gen Y generation, they are going to start tapping into this technology and they are going to be using it to do everything. Order the groceries, order the Amazon, find the next property, whatever it may be. This technology is going to get used. And for those of you that act now, you are going to be ahead of 99 of everybody else, I guarantee it. So what I want for you to do with this is don't get overwhelmed because I've purposely given you a lot, right? I've purposely given you a lot. I just want you to pick one thing, one tool and use it tomorrow. All right? Go to that link booster Co UK robot. It'll take you to Facebook Messenger. Just tap a button and it'll take you to the Google Doc. And I will always keep updating that doc. I geek out on this. I am in obsessed. I know he said incest, which is something else obsessed with this technology. And I love exploring new things and new tools all the time. Right. Make sure you go and grab that book and go and implement one of those tactics, especially the one on up in the price. Right. There's so many things that we can do, but the most important thing that every single one of you needs to be doing is you need to be building relationships, building networks, building referral networks offline. Okay? Because the more offline partnerships and networks that you can build, the bear. Remember, your network is your net worth. All right? And I truly believe that is going to be even more prevalent the more this technology gets better and better and better. So obviously, tap into it, obviously, utilize into your business. Use it, don't rely on it. Okay? But make sure that you're always one step ahead of everybody else, and you'll be absolutely fine. So thank you very much. Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee. Cause it's so hard and the T is loosely making up those rhymes. Don't write it, just do it loosely.
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