Mark Simpson (host) gives practical, conversational advice for Airbnb hosts on attracting traveling guests—especially those on workcations. Key recommendations in this excerpt: use a compelling first photo that signals suitability for work, include "workcation" in the listing title, advertise "super fast Wi‑Fi," and run Airbnb's built‑in Wi‑Fi speed checker to verify and display speeds.
So many people are going to be traveling. If you're going to be targeting those Monday to Friday or Monday to Sunday, or however, if you're going to be targeting people, work as what can you be doing to really appeal to them? Think about that. That first image, that unique selling photo, that first image that they see when they come onto the OTAs or when they land on your website. What can you show to show that you're appealing? And again, you could put workcation in the title of your Airbnb listing, because then again, it shows that you are speaking to them. Ideal for workation. So you could have, you know, talk about super fast WI fi. If you've got your WI Fi speed, go into your properties where you are now, do a WI speed checker on Airbnb, because that's what they are looking for right now.
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