Checking In On The Live Case Study Results For Boostly Tune Up. 🚀

Mark Simpson reports on a Boostly Tune Up case study with Casa in Javea. The team nailed the guest avatar (Spanish women aged 20-27 in friend groups) and grew their Mailchimp list, but bookings haven't come yet because the owner requires 7-night minimums while target guests want shorter stays. Mark is now rolling out Boostly Tune Up more widely with about 30 enquiries.
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Before we start today's episode of the Boostly podcast, I have got some exciting news to share with you. For the month of July, I am giving away one month trial of the Boostly content creator. Now, you may be asking, you may be thinking, well, what is the Boostly content creator host that I have come into contact with in the five years of doing Boostly? And when I say to them, you need to be posting every single day on social media, you need to be emailing, emailing your guest and your list, they always say to me, I haven't got the time. And I can't think of a better month to promote the Boostly content creator than July. Because right now everybody around the world is busy, busy, busy, busy. And they haven't got the time to think about the marketing or the social media or the emails, when in fact the best time to do marketing is when you're at your busiest because that means that you always have a pipeline coming through. So I created the Boostly content creator for busy hosts. Now what do you get? Every single month you get 30 to 40 pieces of fresh social media content that you can use for your social media channels. LinkedIn, Instagram, etc. You also get video templates which are designed to stop the scroll on social media, which is really powerful. Email templates designed by expert copywriters that are working so well. Georgina Bearman messaged up in our Facebook group to say that she used to one of the email templates and got free bookings, direct bookings instantly, which more than covered the cost. You also now get website headline generator tools. You get a money back guarantee and you can cancel anytime. The price is only five pound a month. And right now when you sign up, you go into the boostlycontentcreator.com you add to your basket in the coupon code section, you type in July and you get the first month free. Now that is only available for the month of July. After that it's five pound. If you don't want to continue, you can just cancel at any time. But please make sure that you go and you use the booster content creator. My goal is a month in the month of July is to get 1,000 new hosts to register and sign up. This is how powerful I know this tool is because the email templates in itself are providing a massive return of investment and I would love for you, for you to come and join. This is for new members only. Just go to boostlycontent creator.com add it to your basket and coupon code July and I'll see you on the other side. Right now we've got that out of the way. Let's get on with today's podcast episode. Welcome back for a very special check in. As you know, if you've been watching this series or listening to this series I've been doing and experimenting on something called Blue Loosely, tune up with the fantastic Janek and Tim from Casa for you here in Javier. And they've had this problem with this one apartment that they've been struggling to shift and to get booked. And I thought I would use this great little opportunity on an apartment that is struggling to run some boostliness through it to see if we can get any bookings. Now we have some wins but the most important thing to let you know from the off, total transparency. We didn't actually get a booking. There's a couple of reasons why in the context why which I will share with you. But there has been some wins as in we, we now know who the apartment is ideal for. So the guest avatar has been nailed, which is fantastic. We have been able to grow, grow the email list slowly but surely, but it's growing which is fantastic, which is good, which is going to help with the future proof in the marketing. And also as well, we have been able to amend the marketing on the back of who we now know is ideal to stay in the apartment. And as well, there's going to be a conversation to be had with the owner who is insistent at the moment of a minimum of a seven night booking. But we now know that the people who want to stay in there don't want to be staying for that amount of time. So there's a conversation to be had there that will help in the long run. I'm pleased to let you know that this one apartment isn't the only one in Janek and Tim's portfolio. They've got quite a few, we've got quite a lot over 10, but they book out no problem. They're villas, big houses more typically taken by their, their Dutch clients. But this apartment has, has totally changed. So we've been working on the listing, we've been doing bits here and there. So let me just share with you a couple of wins. So first and foremost let's just not go to the win, let's go straight to the one I want to show you. So this is their lodify and this is that, that apartment here. No bookings come in. The next one is checking on, on the 23rd, but that's always been there. Let me Come away from that point to the next one. So this is their mailchimp. As you can see, that number has slowly increased over time, which is fantastic. And they are working on the other contacts in there to try and get them to subscribe so they can get future emails in, in the future. But what I've been really impressed with them is that they've, they've taken it and they've run with it and you know, I've mentioned a few things, I've put it into practice and although it hasn't worked this time, it will definitely help when they replicate it to the other sites, to the other properties that they have. So we now know that the majority of people that will stay in that apartment will be Spanish. What we're looking for, the age range is anywhere between sort of 20 to 27, mostly looking for females. We want to have same sex parties so we can sleep up to six. Now that doesn't mean that we're going to rule out say two couples traveling or even three couples traveling. But mostly you're going to get a group of four or five girls, Spanish girls coming from, you know, three to four hours away who want to come into Javer at a beach. Now it is not near the Arenal, which is more known as the party area. The port where it is is more sophisticated, more nicer, nice area. And again the rocky beach there is famous. It's a lovely part of town. And so we're a bit more nailed on with that, which is good. We've got to run these tests. So the pricing has been changed and amended and like I said, the, the only sticking option is, is the amount of stays minimum night. So we have to have that conversation. I would recommend going down to three or four, but again, it's just a case of chatting with the owner. And you know, this is more. This is one of the things when you do a management business is that you know, you, you can't just make all the rules, you got to pass it by somebody. So it's one of them. But really good to do. The experiment is really helped. And the beauty of it is there has been about 30 of you who have contacted me. Literally, I've just talked about this on the podcast, 30 of you, which is fantastic. You said I would like to know more about Booster Tune up. So I'm going to reach out to all 30 of you. We'll come up with an agreement and we'll come up with a price. And what I would love to do as well is we'll have to document this further down the line and just to see what other work we can do virtually all over the world. So I'm very fortunate we've had people from all over the world contact me. So I'm going to start to slowly reach out to everybody and we'll see what we can do. And you'll be the early adopters of the Boostie tune up service. A little service just like your car service, but a boosted, boosted tune up service. And we'll go from there. It's going to include a zoom call with me so we can get login details and we can figure out exactly where you are, what you want to do. I will go away, do the work and then there'll be just a little catch up loom session afterwards where we can just review it and address it. So I'll hopefully get to document this over the coming weeks, months and go from there. But Janek and Tim, thank you so much for letting me delve into your business. I wish you all the best. I'm looking forward to forward to having a coffee with you before I depart Spain. And thank you so much for stopping by everybody to this podcast. And if you want to find out more about Boostly Tune up, just email markus.co.uk and in the subject headline put Bruce Lee Tune up. Okay, I'll be back tomorrow with another episode of the Boostly podcast.
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee. Cause it's so hard and the tea is loosely making up those rhymes. Don't write it, just do it loosely.
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