Mark Simpson (creator/uploader) provides actionable advice for using Clubhouse to build local and niche influence, especially for property hosts and Airbnb operators. He recommends joining property- and Airbnb-focused rooms, sharing practical marketing tactics (notably PMSs and digital guidebooks), cultivating relationships with local businesses and service providers, and positioning yourself as an expert by speaking on topical, helpful subjects rather than self-promotional pitches.
Chapters
Now, how can a host when you, and if you do get on there, how can you use it to your benefit? Well, what I would be personally looking to do is I would be looking to become the local or niche based person of influence. So as I'm always saying, relationships, relationships, relationships. This is how you build your business, this is how you build your online brand from a local level. Go and create the relationships with local businesses similar ish to you and even go and create relationships with, you know, the local delivery drive drivers with the restaurants. Local restaurants. So what I'm personally doing on Clubhouse from a, from a booster point of view is that I am joining any discussion in and around property. There's not really any hospitality conversations on there. There's not really accommodation marketing conversations, but there are a ton of Airbnb discussions. So what I'm going is I'm joining these rooms and I'm sharing the tactics on. Listen, you don't just have to rely on Airbnb. I'm giving marketing advice when it comes to Airbnb, but I'm also leaving them with Food for four and just talking about other tactics and tips on how to increase their own bookings, their diary bookings, and telling them about PMSS and digital guidebooks. And that's what I'm doing. If you can be the person when someone's coming into these rooms and they're inviting you up to speak, or you're speaking about the niche and talking about these topics, and again, it's not overselling yourself. You're not going in just to talk about you and your property and how good it is. But if you go in and talking about a topic that you are excited about, but it's based around, you know, maybe your farm, stay, property or whatever you may do, then you will naturally then start, people will start inviting you into the room.
