A short YouTube talk by Mark Simpson about how to manage online presence when a business adds a second property. He explains that with one property (Property A) the brand centers on that property, but when you add Property B you shift to an overarching company identity and must decide whether to run separate websites or a single company site.
When it comes to growing your business. So you've got one property and that could be called Property A, right? Property A. That's everything is around that property. Every time you talk about it online, you're talking about the property. But then you go and add in property two, and at that point you go, well, do I need to have a website for Property A and a separate website for Property B? When you go from one property to two properties, what happens is you don't longer become Property A and Property B, you become overriding company.
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