Mark Simpson advises content creators to ensure visibility across every market and channel by leveraging formats they currently lack (example: publishing a book on Amazon). He emphasizes creating video podcasts and repurposing those recordings into audio, written blogs, social posts, shorts, stills, and graphics, and recommends hiring freelancers/contractors to manage the repurposing work.
Like, the main thing is for me is you got to make sure that you are visible on every market and channel. That's why I started writing the book, because there was a market in channel that I was not visible on, and that was Amazon, which is like the book, right in like. So that's why we started doing it, just to be visible on a total channel that we are not currently on. Anybody who's creating content, why they aren't creating video podcasts. Because what you can do with a video and you know, if you repurpose it properly, then you've got audio, you've got a written blog, you've got social media content, you've got shorts, you've got stills, you've got graphics. And you may think, wow, that's a lot of work. But what you got to remember is who not how. Like, you are not going to do all of this. There are some fantastic, fantastic people that you can find, freelancers, contractors that you can find that can help you, and you just gotta. You just gotta know where to look, but you gotta start.
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