A short YouTube conversation (Mark Simpson with James Sinclair) about how small businesses should respond to the COVID-19 crisis. Mark warns businesses not to "go dark"—they should keep communicating with customers even if they can't take bookings—and James asks for proactive, actionable tips and content ideas that businesses can use right now.
If you go dark, your customers will forget about you. You also explained that businesses cannot go dark, as in when you're talking about marketing, talking about keeping front of mind, even if you can't take bookings or earn money right now, cannot go silent.
So what proactive tips have you got?
Have you been thinking about that you have been maybe potentially putting into, you know, Marsh Farm and all of the things that you're doing or what can you share for small businesses that they. What they can be doing right now.
Carry on emailing your customers and let them know that you're still there. That's really important. Even if it's just, you know, for us at Marsh Farm, we've been saying what we've been doing at the Animals. Yeah, all of that stuff. Really, really important. You know, if you're a hospitality business, maybe you've got a restaurant. I would be sending your chef or your head chef, if you've still got some recipes, and show them cooking in your kitchen and how they prepare meals and show them how they can go and do that stuff. Simple recipes that you can do with the stuff that's difficult to get at home. Just stuff that creates communication. You've got to do it a lot. You've got to do a lot of this stuff. People are on social media, looking at their screens more than ever now, and that's an opportunity. So, you know, I'm going live on Facebook and live on, and I'm getting, you know, I've just done a live on Facebook and Instagram and at the same time, within minutes, I had 60 people watching. So you've got to create social content and can you pivot, can you pivot your audience into buying any other stuff? Because they probably want to support you. Here's an interesting thing. We've got direct debit membership to come to our venues and loads of our customers have said that. Carry on taking our direct debits even though you're closed so that you can stay in business. And I thought, wow, people are looking to be kind and they're the opportunities that you need to snap up in your mind.
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