Mark Simpson argues that quality, not frequency, wins on social media. While some say high-frequency posting is easy, Simpson warns that AI makes most content indistinguishable copy-paste, pointing to emoji-heavy LinkedIn posts as a telltale sign.
I think there's definitely no excuse for not putting out content now. And I'm not one of these people who's like, oh, you absolutely must have content and post three times a day. But if that is your business model, it's just like I say, it's so easy. Like, I don't get why you would not leverage that.
I feel like the danger is, is that we're going to come to a case where everything is copy and paste. And that's the problem with AI, is that business owners will. You can see it on LinkedIn all the time. If you see an emoji in a post on LinkedIn, 99% of the time it's being done by. By chat, GPT. So what I encourage everybody to do is that, yeah, content is going to be so easy to do. It's not a case of I've spent the last 10 years convincing Gen X, older millennials and baby boomers to post on social media. It's not a case of, like, you, you like you, you have to, you need to. Right? And so now it's a case of, yes, creating content, but the quality will shine for.
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