Mark Simpson shows how to compete in short-term rentals when you can't win on location. He built eight themed rooms, including a haunted forest and glow-in-the-dark space, to stand out. Parking and outdoor space became his advantages.
Anytime you're going to do a project like this or even a short term rental, I'm always analyzing my competition and asking myself how can I do this better or how can I offer a better product? I can't compete on location. There's other properties that are like right in the heart of downtown. I'm like what can I do better? One, we've got parking and we've got a ton of outdoor space. So like we're just, we've got a bunch of ideas that we're throwing against the wall around like how can we maximize this outdoor space and make this really cool. And then leveraging a lot of Kristen's experience with the theme stuff that we've done near Disney Disney World, they're gonna do like eight really cool themed rooms, like really cool. Like trees coming out of the wall, haunted forest, glow in the dark type stuff that like nobody does that around here.
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