Brief advice from Mark Simpson on identifying low-competition search queries to seed content ideas. He recommends running searches to assess competitiveness, choosing medium-competition queries as titles for blogs/videos/podcasts, and repurposing such queries as social-media content to 'stop the scroll.'
I love nothing more. But when I'm coming up with with content to help hosts is just to run a search and I'll look to see what other people are searching for and I'll see how competitive each search is. Now if there's one that is basically not cricket level and not super popular, if there's one in the middle then that'll be the title and that'll be a blog or that'll be a video or that'll be a podcast or that'll be X, Y or Z that I create content around. Now this doesn't have to just limit itself to to something that's going to rank well on Google. This could also be something that I could use for inspiration for say a social media post because if it's something that somebody is searching for and looking at on Google then you can guarantee that if they see similar sort of content on social media it's going to stop the scroll.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
