Short YouTube discussion (Mark Simpson, July 30, 2023) about how property owners can verify whether their listings outperform peers by using independent third-party platforms (e.g., Key Data) that aggregate property manager data to compare metrics such as ADR and occupancy rate within the same neighborhood.
When somebody has subscribed to your service, how do they know that their listings are then outperforming their peers? What kind of information gets shared with them?
Yeah, we always say, don't take our word for it. Let's, let's ask an independent third party. Whenever possible, we use platforms like Key Data that aggregate the information from different property managers. So with Key Data we can say, okay, I have this properties in London in this particular neighborhood. How do my properties compare in terms of ADR on occupancy rate to other similar properties within the same neighborhood? And when we obtain that information from other property managers, it's a perfect comparison. And that's the only way you can really tell if you're over performing or underperforming the market.
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