A short segment from a YouTube video by Mark Simpson offering practical advice for vacation/property managers on identifying their slow booking season. He advises using your booking engine/property management software to check when bookings "dry up," watch for patterns like weak midweek bookings versus healthy weekends, and to examine upcoming months (notably January and February) to spot seasonal slowdowns.
But it's really important that you decipher when your season, your slow season is going to begin. Now, how can you decipher what that is going to be? So you can right now go to your booking engine that you use, whoever that property management software may be, and it will very quickly tell you, at what point do your bookings dry up. Again, you got to indicate to yourself when that may be. Now, if you aren't sure if your bookings are looking kind of tidy for the time being, and it's looking good up until the end of the year, but you're starting to see little blocks here and there, for example, midweeks, if your weekends are looking healthy, but the midweek is looking a little bit there, then again, that will be your indicator that midweek is where your slow seasoning. And then start looking into January and February.
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