Short transcript excerpt in which the speaker explains the importance of design and amenities to create an immediate positive emotional response for guests. The speaker emphasizes neutral, organic textures and thoughtful curation to ‘please the eye’ and ‘appease the soul,’ and notes that knowing the target customer avatar (for short-term rentals, flips, or boutique hotels) guides design and launch decisions.
Chapters
We emphasize heavily on design and amenities and ensuring that people have a positive experience as soon as they come on our properties. I like to say that we make properties that not only please the eye, but they appease the soul. Because when you step into a space and it's beautifully designed and it's thoughtfully curated and has good colors and it's neutral, organic, and there's textures, in our opinion, it evokes a certain feel. If you walk into a nightclub and there's lights blaring everywhere and there's loud music and there's flashing lights going on, you're going to feel a certain way. So we like people to feel a certain way as soon as they come into our through our doorsteps. And this is kind of something that we've learned again from the flipping world is like knowing who our target customer is. And we think that's extremely important. And every time we go to design and launch, whether that's a short term rental, a flip, or our boutique hotel, we know exactly who the target customer avatar is that we want to approach or that we want to attract.
