Mark Simpson walks through four ways to boost your website: add customer reviews and social proof, personalize with an about section, highlight key features with icons, and include an FAQ for search engines. He recommends Usertesting.com ($40-$100 per test) to watch real users navigate your site.
April 28, 2020.
boostly.co.uk.
Between $40 and $100.
A Frequently Asked Questions (FAQ) section.
Again, other things that you need to be looking for with your website. Make sure you've got the social proof, make sure you've got the reviews, make sure that you tell your story, tell a little bit about you that personalizes you. Make sure that you've got property, highlights, icons. One of the most recent things that we've noticed that Google is looking for, and this is something called rich snippet text, is you've got to have a frequently Asked questions section. So please get an FAQ into your website. They are proven to be super important, not only for the user experience, but for Google search as well. If you want to find out more about how we're helping, go to boostly.co.uk website. There's two different packages that we do. One where you just grab this copy here, you just switch out the photos, you can add in the words, off you go. Number two is where we do it all for you. And if you're struggling to see how good your website is and you can't do it yourself. Usertesting.com I've used it a ton. Super effective. You can actually hire totally neutral members. You pick the type of customer that you want to come onto your website. So you've got a criteria to pick from. It costs between 40 and $100. You get to have a couple of people check out your website. You give them an action that you want to make, that is make a booking, they will do it. They will record their screen and they will comment every step of the way to let them know what they think about your website. Google Analytics can tell you this information. It can tell you the demographics, it can tell you the countries it can tell you from. When they land on your homepage, where do they go next? Do they go to your page? Do they click on your about us page? Do they go to your booking page? And they can give you all of this information for free. The problem is, is that people don't know this or they don't use it. But even worse than this is that the website designer that they hired to create their website has never set this up for them. Now, if you are somebody that has had a website done for you but has never had Google Analytics set up for you, then you need to be changing your website designer tomorrow.
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