Short YouTube talk encouraging small-business owners to be authentic by sharing personal details (family, local roots, pet) in marketing and customer communication. Argues that presenting who you are builds genuine connections and can guide business decisions; being personal is not unprofessional.
Learning to create businesses. The culture tells us to sell, sell, sell, and win, win, win at all costs. What they don't tell you is that in that process, people inevitably feel like they lost. There's a tendency with small companies to try to act bigger than you really are. The biggest thing that you can do as a small business that has a family, that lives in the area, that has a dog, is share all of that and be open about that and let them know who you are, why you do this. And this has to do both in marketing, how you're presenting your company to begin with, but also in your correspondence with guests, maybe even as a little rationale when you're making your decisions. It's not unprofessional to share a little bit about who you are.
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