Short transcript excerpt from a Mark Simpson video advising creators to use Google Suggestions (the autofill/related searches shown on Google’s results page) as inspiration for social media content. He argues that content matching common Google queries will attract attention and that creators often overlook this readily available source of ideas.
Could also be something that I could use for inspiration for, say, a social media post. Because if it's something that somebody is searching for and looking at on Google, then you can guarantee that if they see similar sort of content on social media, it's going to stop the scroll. Now, when it comes to content creation, this is something that hosts, they say to me all the time, I haven't got a clue where to get started, when really the best place to get started is right in front of your face. It's something that you're using every single day. So it's Google suggestions. Scroll down to the first page of Google and see what it said.
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