Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Creating Superfans and a Thriving Community for Your Hospitality Brand

11 Oct 2023 · 0 min

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Mark Simpson (speaker) describes a simple, practical approach his family business used to build a community and "superfans" for a hospitality brand: creating a Facebook group and inviting guests to share photos, stays, reviews, and recommendations. He explicitly references Pat Flynn's book "Superfans" and Kevin Kelly's essay "1000 True Fans" as foundational reading on building superfans and community.

The simple thing that we did in our family business years and years and years ago was create a Facebook group. And we added our guests into it and they were able to share pictures and stays and reviews and places that we went. And we build a super fans and a community around that. There was a book called Superfans by Pat Flynn, Super Fans. And there's also a blog by Kevin Kelly called 1000 True Fans. If you can dig into those three. This is how you create a community. This is how you can create superfans around a hospitality brand.