Mark Simpson argues that designing shareable guest experiences spreads your property across social platforms without paid marketing. Make moments people want to photograph and post. Differentiate by doing what competitors aren't doing right now, while travel demand returns.
Can you make your property Instagramable? That's what this is all about. Can you create an experience that your guest will want to share and talk about? Because when lockdowns do stop and when the confidence is there and people are traveling and all the age demographics, Gen Z, millennials, baby boomers, they're all looking to go and travel, they will want to be talking about it. They want to be showing off about it on Instagram, on their phones, on TikTok, they'll be wanting to talk about it on clubhouse, on Facebook, you know, on LinkedIn, everywhere. So. So how can you make your property stand out? When everybody's zigging, what can you do to zag? And that's the takeaway that I want from this episode. So please, put it to action, have a think, and then do it.
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