Mark Simpson argues that personal data is the most valuable commodity and explains that major tech companies (Facebook, Amazon) relentlessly collect user data across devices and contexts (Alexa in homes/cars/appliances, Oculus VR) to enable pervasive advertising. He recommends capturing simple identifiers (email, phone) and mentions emerging tools that help reuse that data for advertising.
Data is the most valuable commodity commodity that there is in the world. This is why Facebook wants everything of you. It's why Amazon want everything. It's why Amazon created Alexa because they want to know everything about you and every single part of the journey. It's why they put Alexas into cars so I've put it into the fridges but I put it into toasters so I've put in everywhere because they want to know everything about you, everything that you see, look and do and feel. It's why Facebook are trying to get these virtual reality headsets, these Oculus is to be the go to because they want all of your data all of the time so that they can sell it to companies that will advertise to you everywhere that you look. And all you need to do is you need to get an email address and a phone number and then use it, reuse it. And there's so many amazing tools coming out here right now that will help you do it.
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