Short YouTube transcript (spoken Q&A) in which Speaker B describes challenges when working with agencies—chiefly the need to maintain direct, ongoing business relationships so you remain "top of mind" rather than becoming an overlooked third resource. Speaker B notes this is a common pitfall they have experienced and stresses proactive relationship-building.
What I'd love to know is, has there been any challenges along the way and how have you overcome them?
I think one of the biggest ones is making sure that you stay with these agencies, that you stay at top of mind as more people start understanding this business and going after these agencies directly, not becoming a third resource, and you actually connect that business to business relationship. I've seen this happen, and I've fallen victim to this, too. One of the most important things about dealing with this is that you got to build an actual relationship. Even when there's clients and there's not clients, you got to stay top of mind, out of sight, out of mind, right?
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