Different types of Influencer Marketing 🚀

Today I am talking all about influencer marketing. I want to speak to somebody who is in the world of hospitality and is working with influencers to bring in a lot of his bookings and inquiries. And I also wanted to speak to somebody who is the founder and the co owner of an influencer agency. So we've literally got two sides here.

Everyone has the opportunity to influence someone else and in hospitality, want anything. People are looking to share experiences. They're going on. We're living in a society where people love experience, they're buying experience for their partners, they're buying experience for their family, their friends. Above product.

Have you got any sort of words of advice of how to start the conversation? If you've got any sort of recommendations that you've learned over the years of how to approach an influence or how to potentially work together?

I think if you find the right match from the get go, then that conversation should be easy.

We're going to be talking to somebody that just relies on Instagram to bring in bookings, which is, which is crazy.

So I'm based in Liverpool, Everyone calls me the Hotel Man. Knows me as the hotel man, but my name's Manny. I remember just taking the picture with them at the hotel and then posting it and then getting a lot of feedback from it. Do you know what I mean? Like a lot of people liked it and then I think that sort of made me realize the power of influencers.

What would you recommend them do to get started? So they haven't had anybody say a social media influencer or a journalist or anybody come stay over in the past. Where's the good place to get started for yourself? Obviously you use Instagram. Do you recommend that or is there any other things that you'd recommend they do?

Things I'd recommend are definitely Instagram.

Sam.