Short YouTube excerpt (Mark Simpson) advising accommodations operators to promote earlier check-in times on direct-booking channels and later check-in times on OTAs to create a psychological advantage; emphasizes perks (earlier check-in) beyond just cost savings to encourage direct bookings.
We had it everywhere book direct. We, we educated what it actually meant, how you can do it. And it doesn't just save you money, you actually get earlier check in times. That one tip alone that I shared is always gets people's attention because I talk about how you put earlier check in times on your direct booking materials and websites and copy and then you go to your OTA and you put a later checkout check in time. Sorry. And the psychological aspect that has is unreal. So it doesn't always have to be cost. It's obviously the perks as well.
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