Mark Simpson discusses why direct bookings protect hosts during crises like COVID-19. Unlike OTA platforms that issue mass refunds and templated messages, direct bookings let you negotiate with guests, offer date changes, and keep cancellations from spiraling.
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Have had the, at least the opportunity of not, you know, not being told by a major ota, you know, all your bookings have been cancelled and refunded in full. I have had the option of at least approaching and speaking and communicating with my guests and saying to them, hey, look, we're really dreadfully sorry about this situation. You know, you're struggling. We're struggling. Can we change your dates free? Can we. What can we do for you and bar one out of eight cancellations over the next month and next 10 weeks? We've changed the dates for everyone, which is. Which is great. And that's the thing for all of us who have the control over those bookings, at least we have that option available to us. So. But, yeah, it's undoubtedly, you know, a tricky time for us.
Yeah, hit the nail on the head right there is that when you do have a direct booking, when somebody comes and books via you, it's on your terms, it's on your cancellation policy. You have got the guests full data, you know, email, et cetera. And yeah, you know, it is more in your control for everybody that is watching this, you will have suffered in some way, shape or form from this and you will remember the date that I remember waking up and there was a notification on my phone. It was. It was from Airbnb and they sent out that millions and millions upon people saying that, you know, you could book free of charge, you know, and they literally pre wrote a template that people could send to whoever that they had made a booking with, with and without giving any warning. So many people have suffered from it. And this is why we can talk about it. We go conferences, events, all about it, but you've got to actually start to make that process into getting a direct booking.