Mark Simpson explains how periodic discounts drive mid-term bookings. A 40% monthly discount on 100 units equals the revenue of 60 units at full price. Match your discount timing to your target length of stay.
If you're selling daily but you want to focus on midterm, use your monthly discounts. Sometimes people say I don't want to give 40% of monthly discount or 35% is very high, but in reality what is your average occupancy in the month is 60%. It's the same having 100 with 40% discount than having 60% if you're selling daily if the price is the same. So you can still have daily prices and use weekly discounts, monthly discounts or bi weekly discounts to set your strategy in terms of lent to stay.
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