Mark Simpson shows off a luxury Colorado Springs rental with a gold-mining theme: an indoor cave in the basement and backyard panning activities, plus high-end bedding and a full kitchen. It's designed to stand out on booking sites.
But Colorado Springs. We did our research as to kind of like, what is Colorado known for? And we phoned back on the old, like, gold mining because gold mining was really popular. That's one of the ways that Colorado became founded outside of the wild, wild west part. So we really honed in on that gold mining aspect and we're actually turning an entire downstairs basement into a gold mining cave. Recreating rocks, recreating, like the woods. We're going to do a gold mining experience in the backyard. So taking that, combining it also with the luxury expectations of good bedding, good sleeping quarters, TVs, comfortable living rooms, good kitchen. So you combine all those together and all of a sudden when someone's scrolling, they're stopping and looking and they're like, whoa, we've never seen anything like that. And we can actually book that. Of course we're going to book that. And then we hone in on the branding aspect and who we're actually going to target.
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