Mark Simpson (speaker) advises businesses to protect their brand image on Google by creating a Google Ads campaign that bids on the business's own brand name and location keywords. He emphasizes this is low-cost (a few dollars; around $20/week) and directs traffic to the direct booking website; recommends making this a 30-day goal to implement.
What's really important with bidding on brand name like what Bill says is you are going to set up a Google Ads campaign and you're going to fight fire with fire by bidding on your own brand name with your own keywords so your business and where you're located. Now as soon as I start talking about Google Ads everybody's eyes glaze over and they say what's this bald British guy talking about But I promise you it is pennies to the pound. Like Bill said it's just a couple of dollars, it's like $20 a week. But you are protecting your brand on Google because when somebody Googles your business name in it will take them, you will be right at the very top and it will take them back to your direct booking website. So please if you do one thing over the course of the next month your 30 day goal, put bidding on your brand name on Google to protect your brand image is one of the key important things that you can do.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
