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Discover the Next Big Trend in STR: Workcation for Travelers

25 Mar 2024 · 1 min

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0:37

Mark Simpson explains how workation travelers are reshaping short-term rentals. Airbnb's average stay jumped from 4-5 days to 7-10 days, and CEO Brian Chesky is spending a year traveling Airbnb properties to understand the shift from business guests to longer-stay remote workers.

Questions this video answers

Approximately 7–10 days (previously about 4–5 days).

Traveling around Airbnb consistently for the next year.

Chapters

Fact for everybody is if you really do nail down that niche of workation, you've got to talk about it every single way, shape or form. Mr. Brian Chesky, look at what he's doing. He's spending the next year traveling around Airbnb consistently for the next year. He's a he spotted the trend. He's reported on Airbnb that their length of stay booking has gone up. It's not decreased, it's gone up. It's now averaging seven to 10 days where it used to be four to five. So you're 100% right that the whole business guest as we knew it in 2019 has gone. And I feel like now you've got to really sort of focus on how you can be put in front of this whole new category of guests, which is the not digital nomads, but it's the workation.