Mark Simpson explains how Facebook became the biggest marketing channel for his holiday cottage business. He uses the Facebook pixel to track visitors, runs paid ads, and hosted a competition that drove page likes by asking entrants to engage with the page.
In that time before I'd been building up the Facebook page. I've utilized the pixel on there also been running ads and I also did a competition to get people to like the post. And a lot of them ended up following us because I invited them to like the page. And Facebook has been the biggest, biggest thing for our holiday cottage business.
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