Mark Simpson shows how a property host used guest data to boost bookings. A games room photo drove most reservations. Thirty percent of visitors lived nearby, and most were celebrating birthdays or anniversaries. The host rewrote listings and built a booking site around these insights.
March 9, 2024.
30%.
He has gained insights into his niche and the reasons people choose to book with him. For example, we worked out that it was a photo of his games room that was one of the main reasons why people booked with him. The majority of people were staying with Kearney, were celebrating a birthday or an anniversary, and 30% of his visitors lived in the same state. These insights are really useful for tailoring marketing efforts, selecting the most effective photos and and refining the copy using his property listings. And all of that is reflected in his new optimized diary booking website, which is absolutely flying. The best part is that anyone can achieve its level of success.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
