Mark Simpson (speaker) warns strongly against buying fake Instagram followers, calling the services "scummy" and citing an example—an Instagram bot/company named Boostly—that sells followers. He argues that follower counts alone are misleading and that engagement (active, interested followers) matters more; brands increasingly prefer smaller accounts with high engagement over large-but-inactive followings.
There are fake, scummy scumbags out there that have tried to trick the system and they have tried to buy followers. Now, bizarrely, Boostly in America, there's an Instagram bot called Boostly. It's a company and what they will do is they will buy Instagram followers for you. It's got such a bad reputation. And I've only recently discovered this since obviously starting Boostly, which is why I've got the blog on my Boostly website saying why Boostly is not Boostly and again with different companies, but they are one of those scumbaggy, scumbag services that is offering people to buy followers. Now, you may be thinking, I want to buy followers because you want to get to like the 30, 40, 50,000. And so it may look like you're a big account, but it's not always the case. You know, it's not the size of it, it's what you do with it that counts. And the doing it is the engagement. And that's why brands now are reaching out to people that have got a smaller following but have got such an engaged following. So.
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