Mark Simpson explains how to get more direct bookings by asking your network a simple question: "Do you know anyone?" Then get specific about what you need, like "Do you know anyone who needs a place to stay?" Most people don't know what you offer until you ask.
These four little words are going to transform your business and I don't care if you've got one property, if you've got a hundred properties, if you're a vendor, these four words are going to transform your business. Repeat after me, do you know anyone? Easy. You have got so much access to direct bookings in this you do not even realize, you do not even know in your phone book right now you've got friends, family members, co workers, ex co workers, people that know, like love and trust you. But I guarantee 80% of them don't even know what you do. You need to tell them. Just pick out your phone and you're going to text somebody that you know like love or trust and you're going to say, hey, do you know anyone who needs a place to stay? Do you know anyone who's coming to the area? Do you know anyone who needs accommodation.
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