A short YouTube segment where Mark Simpson advises hosts to apply the 80/20 rule to their guests: identify the ~20% who produce ~80% of revenue or the top reviewers, then contact them by phone or WhatsApp using a referral-style template (e.g., “Do you know anyone?”) to generate new bookings.
If you've had lots and lots and lots of guests, congratulations. What you can do is you can do the 8020 rule. So work out the 20% of guests that brought in 80% of your revenue. So your big bookings. Or you could just bring in, you could call the 20% of guests who had the 8% of the most amazing time left. The best review, totally up to you. But you will all have their phone number. So do a phone call or a WhatsApp. This is really cool and really effective. Now, while they're on the phone or while the WhatsApp, if they respond, they then again, I've got you the template. The do you know anyone? So you could do the do you know anyone? So do you know anyone who's looking to come to the area? Do you know anyone who's looking to come here for business? Do you know anyone who needs to stay.
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