A short YouTube testimonial in which Paul Anderson describes how joining Boostly opened new marketing opportunities that reduced his reliance on online travel agents and increased direct bookings. He notes adopting Boostly techniques such as guest avatars and buyer personas, applying them across his business and social media activity, and reports multifaceted improvements in direct booking performance.
Since I joined Boostly, it switched me on to an enormous world of opportunities and of opportunities to market my business in a way that has dramatically reduced any reliance I've had on online travel agents. I still use them for the profile and to have the coverage out there, but the techniques and the strategies I've not only used for the guest house, but I've actually adopted many of them, guest avatars and these types of things and buyer Personas into the social media hotelier. So not only has being involved in the world of Boostly and getting to know Mark helped me drive direct bookings, which were healthy before, but they really are tip top now. It's actually been more multifaceted than that, and you can pick many of these tactics up and apply them to lots of different disciplines.
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