A short excerpt from a YouTube video (Mark Simpson) advising listeners not to expect perfection immediately but to demonstrate genuine intention and concrete steps toward sustainability. The speaker warns against greenwashing or exaggeration, encourages engagement at any stage, and emphasizes doing sustainability initiatives for sound business reasons as well as for the planet and customers.
Who is expecting you to be perfect from day one. What they're looking for is that you've taken some serious steps and that you have some genuine intention that comes from the heart, that you're going to take it further and you're going to do more, and people will be really pleased with that. You don't need to greenwash, you don't need to exaggerate it. You don't need to pretend it's any more than it is. We're all on a journey, and everybody understands that some of us are further ahead than others. But it's never too late to engage with this topic and start to think about what you can do. And. And that's why, you know, I talk all the time about do it for the right business reasons, as well as doing it for the planet and doing it for the customers.
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