Mark Simpson explains a short, practical strategy for distribution and revenue diversification for accommodation businesses: take offline word-of-mouth online and list on multiple channels (e.g., booking.com, Expedia) rather than relying on a single platform. The core advice is to "not put all your eggs in one basket" and avoid being over-reliant on booking.com for revenue.
So my job is a little bit easier because I could just take all of our offline word of mouth and put it online. We took that online, word of mouth, all of that. I had to list ourselves on booking.com. i had to list ourselves on Expedia. What I did is that I didn't put all of my eggs in one basket. I didn't build my house on their land. What I did is I went multi channel. I went everywhere and I made sure that we were never over reliant on booking.com to bring in our revenue.
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