Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Don't let Airbnb Thanos snap your business!

17 Apr 2025 · 1 min

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0:55

Mark Simpson warns that relying on a single booking platform for over 50% of your reservations is dangerous. Airbnb, Booking.com, or Vrbo could change their terms or cut you off, leaving your business crippled. Diversify your channels or risk getting snapped out of existence.

Questions this video answers

If over 50% of bookings are coming from one channel at any moment in time, the business could disappear.

Over 60% of bookings coming from one channel is given as an example of high risk.

Chapters

Now, the worry with that, and my worry with that is that if we keep going on this trend and we keep letting one channel in particular dominate our industry, we potentially could go down the same route as Uber with taxis and Amazon with E commerce. And when that happens, you lose all the control in your marketing, in your business. If my Amazon account got shut down, then I'm gone. My worry is that you lot are doing the same with Airbnb. If over 60%, say, of your bookings are coming from one channel, I say Airbnb. But it could be booking.com or Vrbo. If over 50% of your bookings are coming from 1 channel at any moment in time, they could thanos snap their fingers and your business could disappear.