A short YouTube monologue (recorded April 2, 2020) by Damian Sheridan, an SEO who works with vacation/short-term rental property managers in Europe and the US. He outlines his advocacy for the Book Direct Movement, describes shifting an in-person London event to an online 'Book Direct Show' in September, and comments on working/parenting during COVID-19 lockdown.
Questions this video answers
April 2, 2020.
The Book Direct Show.
In September (2020).
3 and 5.
Search engine optimization (SEO) for vacation/short-term rental property managers in Europe and the US.
Chapters
I'm a fierce advocate of the Book Direct Movement. I am an SEO by trade. I work in search engine optimization with vacation rental, holiday rental, whatever you want to call it, short term rental, property managers throughout Europe and the US and yeah, as Mark said, I have an event in London that some of his boost Lee Crew came along to and was part of. Primarily all focused upon the direct booking movement. How we can generate more bookings through various means such as email marketing, which Mark spoke about, social media, SEO, Google, my business, guest experience, technology, etc, etc, with a whole host of excellent speakers. So yes, in light of our new era that we're living in have kind of changed the whole premise of our event. We are now looking at an exclusively online event in September called the Book Direct Show. I think the Book Direct show is a lot easier to remember than more bookings Direct conference. So yeah, we've rebranded some more. So that's where we're at, Mark. So yeah, happy to talk a bit more. You're obviously in Spain. We're recording this on the 2nd of April. How has the last sort of two to three weeks of your life been? Obviously on lockdown. You're in pretty much the epicenter in Europe of where the coronavirus crisis is. Well, I mean, to say it's unprecedent is an understatement. I've been on lockdown here with my family, my two young kids who are 3 and 5. Not being easy work, proactivity is somewhat restricted. But hey, this is the same for us all. A lot of people are dropping their SEO, so we've got to be a bit more proactive about our work.