This YouTube video (Mark Simpson, July 3, 2023) offers practical advice for organic social media: be visible but avoid constant selling; instead document daily activity, share information about local venues and events, and educate your audience about the local area to keep them engaged.
So what's really important that what you need to be doing here is when it comes to organic, make sure you are visible. But what's really important is don't always be trying to sell. I see too many people just pop up a post on social media and it's last minute availability or X, Y and Z. Sell, sell, sell, sell, sell. When somebody opens up their insert social media, they're not looking to buy. It's not Amazon. They're looking to check in with friends, family and see what's going on. And if you're posting about selling, they're going to switch off. So instead, what you should be doing is you should be documenting, sharing about local venues in the area, talking about things that are happening. Actually try and educate them about your local area.
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