Effective Referral Scheme for Your Service Accommodation - Interview with Adam Rana

At the start, which, which I picked up on, which I liked. And you call it your, your referral scheme or your referral program, something that I haven't heard a lot about from the service accommodation world. I do speak about it to the Booster Academy members and to my hospitality world. But could you just sort of expand on that a little bit, tell people a little bit more about how you work it and what have been the results that have mean you're getting a lot of repeat bookings.

This is one of the most important, one of the most productive and then resulted in one of the biggest revenue schemes, I would say revenue income. It's the referral scheme. And we trialed different ways of running a referral scheme where we was giving Amazon cards or gift cards for different retail or whatever. But what we ultimately decided was to give a percentage booking out of cashback to the customer which has stayed. So what they do, if they've enjoyed this day, they will recommend us to their friends, family or anyone they know and they will get an 8% return on the booking that they create. A successful booking they create, they get an 8% return. And this is something we implemented about three months ago. And it results of people, what gives them interest in, gives them a reason, not just because of the experience that we're giving them, but there's a monetization of them bringing someone to us. So there was a lot of people literally referring their families. So yes, this is our process of giving them money back type of thing.

Really, really good idea and it's good to see that it is working. And you know, I'm watching from the outside in. I love how you document your journey. What made you think that this was the right time to grow? Like what is your feeling towards the future for you and the business in sa and how excited are you in all of this?

I am really, really excited and it has been one of my goals and part of vision hospitality business in uk it was to create a team. By creating a team we can serve more people and help more people and make sure the customers are happier rather than just running a business with one person. So it's really important when you hire someone. When I hired someone, of course I'm excited but it's creating the same values and the principles that has got me to this successful level, which I would call somewhat successful, of a decent sized portfolio of a good customer feedback. We have been running on a very good reviews from customers from different portals to make sure we continue that. What I do is I have a set of values and principle and a mission statement. So I have a mission statement that I filter down to that one employee is an operations manager, runs my guest, guest management, guest handling, issue management. Essentially what on the grand day to day business he wants, he's a customer facing person now so he needs to have the same value. So this is very important for all the listeners out there. Make sure why you started your business, you filter down to this person. It's very easy to get lost hiring people and getting excited. But if you don't write those values down and stick them up in a bedroom that you're running it off or a basement, that which we do, we have team meetings in a basement in the house. So yes, having set values, vision and making sure your top level employees are even filtered down to your day to day employees which are doing the cleaning or the maintenance, understand what your vision is and a firm believer that if they align with your vision and your goals, I think they will perform better and they will understand why you're doing something and why you want this standard.