Mark Simpson advises targeting social channels where an influencer is less popular (e.g., LinkedIn with few connections versus Instagram with many followers) so a direct message or notification is more likely to be seen. He suggests trying alternate platforms (Facebook, Twitter, email), following up (using boomerang/after five days), and if there's no response, moving on.
Try and find another social channel that they're on that they're not as popular. Oh, if they're super popular on Instagram, say, 50, 000 followers, but you can find their LinkedIn and it's only got like 100 people, they're connected to send a message. They're more likely that notification will pop up and they'll more likely see it than Instagram with a. An absolute barrage of messages coming in. It could be that you see that they're on Facebook or they could be on Twitter or whatever. It could be find a channel that they're not as popular on and send them a message there. It's more likely to get their attention. And if they miss that email, and if after email, after five days, once you come to the boomerang and all of that, if they haven't got by, move on.
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