Short spoken segment from a YouTube video by Mark Simpson on email marketing tactics to boost bookings and brand recall. The speaker emphasizes using simple automation (triggered emails at login, post-checkout, one-month follow-up) plus a recurring monthly newsletter so the brand stays in potential guests' inboxes during trip-planning windows and drives return visits to the website.
So it's really important that you start emailing right away. We help a lot with that by having automation so you can set up an email in a minute that gets sent when they log in. You can send another email once they check out. You can send an email a month later. Those automated touch points are great because you set up an email one time and you know it's being sent to everybody on the schedule but then it's important at some point to layer in a monthly newsletter because you want guests when they are in the booking kind of time period for their next trip. The most important thing is that they remember to go to your website to look there as well in addition to going to all the channels which they're probably going to do and that's why it's just important you're in their inbox every month so that when they're in that trip planning phase they remember your brand and want to engage with it and remember the benefit.
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