Short YouTube video (~speaker transcript) by Mark Simpson (uploaded March 20, 2023) explaining that email marketing for short-term rental hosts is still effective and cost-efficient. The speaker argues email allows direct contact with potential guests, that people check spam folders, and recommends building an email database (with permission) to promote properties and encourage direct bookings.
Most people think that email marketing is dead, but it isn't really. Email marketing is one of those very few digital marketing tactics that are actually very cost efficient and enables you to be in direct contact with your potential client. And they will see the email, even if it's in the spam folder. People check their spam folders. You can build your database by collecting emails of people who are interested in your business. Of course, ask them for permission before sending them any promotional emails and then you can start promoting your property and encourage them to direct book with you.
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