A short YouTube marketing tip from Mark Simpson advising vacation-rental hosts to create scarcity and drive direct bookings by blocking selected dates on OTAs (Airbnb, Booking.com, VRBO) through their channel manager/PMS, then promoting those dates as "direct-only" via social media posts and an email blast to their list to generate FOMO and increase demand.
You love to give your holidays a name over here. It's like memorial and things like that. You can block those out on your calendars, right? And guess what you're going to do? You put a post out on social media, you send an email out to your list saying, hey, these dates in my calendar year, you can only book them directly by giving me a call or an email or on my diet boosted diet booking website. And it's super simple. And because you say that, you do one thing and that's fomo. Fear of missing out. And we did this every year like clockwork in January, we would block out our dates to the OTA. So you literally couldn't book those dates on Airbnb booking.com VRBO we closed them out on our Channel Manager on our pms and we sent an email out to our whole list saying, hey, these dates this year, whether it's an event or a holiday or whatever, you can only book direct. And we've only got this amount of availability, we've only got this amount of rooms, we've only got this amount of places.
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