Mark Simpson walks through a three-email welcome sequence for Boostly that converts new leads into direct bookings for rental property owners. The sequence includes a friendly intro, the founder's story as a property owner, and social proof of hosts getting 30% more direct bookings. It drives higher opens, clicks, and booked calls.
Chapters
What if free well crafted emails could secure 30% more direct booking? When I first grew boostly, I was handing every new lead a generic thanks for signing up email and honestly, it tanked. No connection, no follow through, just crickets. I needed a proper email welcome sequence for new leads that felt like a handshake and not a cold call. So I built a simple system, three steps that did these three things. Welcomed them like an old friend sharing why we exist straight from my experiences as being a property owner dealing with the OTA fees that robbed our profits and then we showed them proof real hosts hitting 30 plus diet bookings with our Boostly tools. This gave immediate value, easy wins and quick audits that they could action right away. That sequence changed the game. Leads didn't just open emails, they clicked ask questions and book calls. When it's honest, fast and practical, the welcome sequence becomes your first handshake. It becomes your first sale. If you're still sending one off emails and nothing at all, you're leaving money on the table.