A short YouTube monologue (Mark Simpson, uploaded March 19, 2025) advising marketers to "embrace change" by breaking new activities into bite-sized steps to avoid overwhelm. Practical suggestions include "set up a Facebook account," "make emailing lists," and starting slowly (e.g., one email every six months) rather than trying to do everything at once.
So my logic is, whatever the change is, you've got to embrace it or give it a chance. Cut it into bite sized pieces. If you're not, you know, people never ever gone on social media before. Fine. Just set up a Facebook account and do it slowly. Make emailing lists. Just, just, just start off slowly. One email every six months. Do it in bite sized chunks. Don't try and do everything together, otherwise you'll get overwhelmed. When you get overwhelmed, what happens? Nothing. You just give up. And salt can go away. And then in three months time they'll come back again and try it again. Just, just embrace it. Be positive about it, but do it in small, small chunks.
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