A short interview-style YouTube segment (Mark Simpson with a guest) discussing practical tactics hospitality owners/property managers can use to encourage guests to book direct. Key tactics shown: in-stay digital prompts (tablet banners), tailored landing pages for current guests, and a high-performing referral mechanic where guests enter friends' emails to send personalized discount offers.
You touched upon hotel sort of incentives and hotel programs like loyalty programs and whatnot. I think that incentivizing is a massive tool that so many people don't use, particularly hospitality owners. When it, when it comes to guests. What would your advice be of the sort of the number one bit of advice that you would pass on to hosts when it would encourage a guest to book direct.
So we see out of the one and a half thousand plus property managers you work with, we see an absolute plethora of ways that people market to their guests. Right. So typically what happens is with our tablets, you put a banner on there which basically is like, look at our other properties or hook direct and save money. Then what then happens is our property management company set up a landing page on their website that is tailored only to people that are in their property at that point, which is really interesting. Right. So we don't see this enough. So you've got a captive audience. You know, they're in your property, they're enjoying their stay because they're interacting with the service. They come onto a webpage that only people are staying in. And we see some really interesting ways that people do this. And the most effective we've seen is gifting your friends presents. The best one we've seen is someone set a landing page up saying you're enjoying your stay. We've also got 60 other properties all over America or wherever it was. But put in the email addresses of three of your friends and we'll email them discounted stay at our property. And I was thinking that's actually really good because if you're enjoying the stay and you're loving it, you're there with the kids. Why wouldn't you do that? And it grows your email list. And also your friends are getting that. And it basically the email will be your friend insert their name because obviously you've got that from the property manager. Got that as recommended. You might like this. And here's 10% off as soon as you personalize it to someone. You know, that's a completely different kettle of fish than just you, Martin. That's, that's one of the best things that we've seen.
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