Short excerpt from a YouTube video ("Essence of all GOOD MARKETING" by Mark Simpson, Feb 6, 2023) advising property marketers to clearly identify the client/customer for a property — e.g., tourists, corporate clients, larger groups — and to design property features/offerings to match that target market rather than focusing only on unit counts or bedroom numbers.
It's the essence of all good marketing. Who is the client that you think is going to go into that property? Because again, I see people kind of just going, am I looking for apartments? Am I looking for two bed properties? Am I looking for three bed? Am I looking for. They have to have en suites. Know what your market is. So again, are you going for the regular kind of weekend, dare I say, people who are coming in and they're tourists coming into that area, are they going to be more corporate type clients? Are they going to be bigger groups?
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