Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Establish something for your market.

24 Feb 2023 · 0 min

Watch on YouTube

0:20

Short transcript excerpt from a YouTube video ("Establish something for your market.") discussing market strategies: the importance of established loyalty and trust, the power of direct word-of-mouth, and how platform marketplaces like Airbnb cause consumers to compare prices—leading many to check provider websites and often find lower prices there because platforms add fees.

Established loyalty, established trust. It's a market where people know you can book. Direct word of mouth is huge, but at the same time, people are wising up. They're on Airbnb and they're looking because it is a brilliant platform, but they're realizing, like, oh, this is a company. I'll go see what price they have on their website. And of course it's going to be cheaper because there's no Airbnb fee.